Magic Bubble
A custom soap UI UX design
Description:
Magic Bubble is a concept service that offers customized soap products. The goal of this project is to provide users with a unique and high-end soap experience, personalized according to each user's preferences and needs. This product aims to offer users a healthy, convenient, and enjoyable way to enhance their daily hygiene routine.
Role:
- Academic solo project
Date:
- Sep ~ Oct, 2021
Skills:
- User experience (UX) design
- Research
- Prototyping
- Business & Systems Analysis
- Visual Storytelling
Problem
Despite growing demand for eco-friendly and skin-friendly products, consumers lack an effective platform to connect with quality handmade soaps made from natural ingredients, limiting their access and artisans' market reach .
Goal
To develop an intuitive and user-friendly platform that seamlessly connects consumers with artisanal handmade soap producers, facilitating easy access to eco-friendly, skin-nurturing products while amplifying the reach and recognition of dedicated artisans in the handmade soap community.
Research
Bar soap usage in the US is on the rise, according to Statista. Further secondary research reveals that women lead this trend, with a dominant preference for online shopping. However, satisfaction levels indicate room for improvement.
见解
User journey map
In my research, I found that people tend to favor bar soap over liquid soap. Through the user journey map I developed, the current soap buying process, both in-store and online, became clear. Based on these findings, I believe an online app for customized handmade bar soaps would be a significant improvement.
商业模式画布
SWOT分析
User active
Send data
User passive
Surevy
Server
Response
Produce
User
Delivery
Recommend
Delivery
Send
Web
Platform
Selected
formula
Soap
making
Service blue print
After figuring out what our strengths, weaknesses, opportunities, and threats are, it's crucial we visualize how these elements come together in the actual user experience. Now we need to think about how the user will feel and use the application.
System map
Story board
Wireframe
UI
Brand design
Reflection
学习经验
这个UI/UX项目是一次全面的学习体验，提升了我在研究、视觉设计、用户共情、商业规划和系统架构方面的技能，使我开始逐渐理解如何将用户需求与商业目标相结合。
项目见解
-
提升用户体验: 通过全面的背景研究和用户旅程地图，帮助我使设计变得更直观和用户友好。
-
精简商业策略: 借助商业画布和服务蓝图，可以使得项目紧密对接商业目标，为未来的发展和功能推出提供了清晰的方向。
-
系统化方法: 使用系统地图和故事板，让设计和开发过程更加高效，为项目工作流程设立了一个标准。
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高保真原型设计: 产品模型和线框图作为开发人员的实用指南，减少了沟通误差，加快了开发速度。